Jeff Smyth, CRS, CCIM


Call, text or email: Office: 920-452-5555 Jeff's Cell: 920-946-1581

Qualified. Experienced. Local. Ready to Help!

OUR WORK image
How We Do Business
Selling or buying real estate can be confusing, and the stakes are high.  We can help.  Our two-generation firm has been helping people move forward in Sheboygan County for over 50 years.

At Smyth Realty we are committed to excellence in client satisfaction; complete transparency; diligence and accomplishment in service to others; respect for individuals, and responsible financial management.

Qualified.  Experienced.  Local.  Ready to help!

Call, text or email me, Jeff Smyth, and let's talk!

  • Call 920-452-5555
  • Call or text: 920-946-1581
  • Email:
  • Linked In:  Connect on Linked In

Campaign Goals 

The primary objective of the marketing campaign includes two main goals: 

  1. Selling your property for the best possible price considering current economic and market conditions.
  2. Achieving the sale within your preferences for timing, with the least possible disruption in your business/production.


Correctly positioning your property to sell is crucial.  It involves highlighting the distinct value benefits your property offers compared to the competition.  Accurate positioning includes four steps: 

  1. Assessing and determining the property’s main features to highlight compared to other competing properties, and pricing your property accordingly.
  2. Assessing the property’s physical condition and correcting obvious deferred maintenance which would negatively impact marketability and buyers’ offering prices.  Curb appeal and condition significantly influence buyer perceptions.
  3. Crafting the narrative, pictures and video, mailers, and other marketing activities to highlight the distinct benefits your property offers to buyers in the marketplace.
  4. Distributing the message to the widest possible audience.

Marketing Tools and Distribution

Your property will be marketed to audiences with the following tools and media: 

  • Clear signage on the site for maximum visibility.
  • Dedicated property landing page on our website with pictures, description and video tour, downloadable flyer, condition reports and other documents.
  • Highlight the property on our monthly newsletter.
  • Postcard mailers dedicated to your property sent out to a large, well-researched, updated proprietary mailing list.  This is an especially powerful marketing tool.   
  • Follow up canvassing and email campaign.
  • QR codes on signage, mailers and other marketing pieces for instant online access to the property features page including pictures, description and video.  
  • Announcements made on Linked In and Facebook with links to website property landing page.
  • Listing in CoStar, a national database of commercial properties for sale, if warranted.
  • Property listed in the Metro Multiple Listing System if applicable.
  • Monthly review of marketing tasks and results, with adjustments as needed. 


Sign posted on site.First week (ordered)
Pictures and video tour completed at property.First week
Property web page, pictures, video tour, downloadable flyer and disclosure documents added to website.First week
Property post cards sent to target audienceFirst week (ordered)
Follow up canvassing of area and follow up email campaign
Ongoing bi-weekly
List property in CoStar if applicable
Third week
List property in MLS if applicableThird week
Review, evaluation and campaign adjustments

Call, text or email me, Jeff Smyth, and let’s talk!   Cell: 920-946-1581;  Office: 920-452-5555;  Email:

Click the link below for a pdf copy of our marketing plan!

Property Marketing Plan

Jeff Smyth has over 35 years of experience in real estate sales, with over 20 years of experience in the sale, leasing and valuation of commercial and industrial property. Jeff holds the following real estate sales credentials:

  • CCIM, Certified Commercial Investment Member (National Association of Realtors)
  • CRS, Certified Residential Specialist (National Association of Realtors)
  • GRI, Graduate Realtors Institute (National Association of Realtors
My wife Mary and I have enjoyed living in Sheboygan for over 35 years. My faith in Jesus Christ has been a focal point in my life for many years, and we enjoy being active in our church. When we are not working or planning our next trip to visit family, we look for outdoor adventures with our bikes, paddles, skis, show shoes or hiking boots!

Call, text or email: Office: 920-452-5555    Jeff's Cell: 920-946-1581